THE HISTORY OF TATRAS BEGAN IN 2007 AS A
GREAT ENTREPRENEURIAL DREAM.
In just 15 years, the brand created a place for itself in the international market for high-end down jackets, developing a perfect synergy between product, communication, and distribution. In the early years, TATRAS first established brand awareness in its native Japan by positioning itself in the best department stores in the country. The next step was to begin the internationalization of the brand with the opening of a showroom in Milan to optimize distribution in Italy, the US, Korea, and all over the world.
Following the 3 universal themes of TATRAS: “Functionality”, “Polished aesthetic”, and “One and only,” the brand carries a garment that illustrates the perfect combination of sophistication and innovation for modern cosmopolitan life. TATRAS then witnessed its appreciation grow worldwide, developing and strengthening in new markets until becoming a major presence in Europe, the US, and the far East as well as in Italy and Japan. Today, TATRAS has three flagship stores in Asia and one in Europe.
The first, characterized by a contemporary and essential style, was inaugurated in October 2014 in a refined and elegant context in the prestigious Tokyo Aoyama area, where most famous fashion houses can be found.
In late February 2018, TATRAS opened its first flagship store in the West, choosing Milan as the first window on the European market. The space, located within the fashion district via Spiga 3, features the Japanese minimalism of the brand in a Western translation, with a fully international result that is always among the main characteristics of the brand.
As loved by many who seek practicality and minimalist elegance, the brand’s meticulous attention to detail has continued to elevate its quality and identity over the years. Reflecting the ever-changing society, TATRAS continuously pushes its limit as a brand celebrating the diversity and inclusivity of this modern world.
Exploring the brand DNA, TATRAS enjoys collaborating with other creatives in the world of arts. Experimenting with the synergy of creative minds, the brand has been enriching its spirit through those collaborations.