AUTUMN WINTER '22
- AW22
For the 15th year anniversary, TATRAS revisits its brand roots of “refined [icon] elegance” and “down jacket for the urban lifestyle”.
Capturing the versatility of the down jacket and the collection as a whole, the campaign was shot in-studio as well as in an urban setting. The simple setting takes the audience’s attention to the jacket, the focal point of this collection.
To top off, models pose accentuating the beautiful silhouette of the jackets TATRAS is known for.
Archive and new models are presented; showing a tribute to the brand's history and its positive attitude towards the future.
- AW22
Going back to the brand's foundation of Japanese craftsmanship with an emphasis on innovation and functionality, the campaign is a step toward creating a new global brand voice.
Celebrate the 15th year of TATRAS with us - discover TATRAS AW22 collection from here.
CREDITS [STILLS]
Photographer: Jason Yan Francis @jason_yan_francis
Creative Direction: SOON @_soonservices
Talent: Yuliya B @elitemodelworld + @djibril.sagn @theclawmodels
Styling: Glen Mban @glenmban
Hair: Sachi Yamashita @sachiyamashita
Makeup: Mickael Noiselet @mickaelnoiselet
Production: CHAOS