Your Choice
18 January 2022
NEWS / CAMPAIGN
Celebrating the power of choice, “YOUR CHOICE”, TATRAS introduces a new campaign in support of every individual’s life journey.You are a force to be reckoned with. You are the culminations of all your choices. It means that you decide where you want to go in life. It means that you can choose to do something that matters. Through your choices, you make and bring forth your incredible human potential.
The most important decisions determine one’s fate. Born out of the brand’s core principle and mission to provide confidence to all customers, the campaign represents and champions the small decisions we are faced with.
Delivering the stories behind the Autumn Winter 21 collaborative collections, TATRAS continues to connect to you through creatives who were in pursuit of their beliefs and took steps through their choices to create and manifest their visions into reality.
We take a look back on the two TATRAS creative collaborations including No Sesso and Phil America to experience and investigate the message and meaning behind “YOUR CHOICE”. Renowned in their own respective fields as stylists, designers and artists each collaborator had the freedom to express their creative choices in the support of TATRAS.
NO SESSO. No doubt, the collaborative collection between TATRAS and Ne Sesso is interstellar. Elevating experiences and taking things to another universe with hidden details and unparalleled design, the collection targets day-dreamers looking for outer space experiences. The collaboration with TATRAS allowed them to design off of their true natural feelings instead of following trend forecasting.
“YOUR CHOICE” is living life like it’s a big diary, much like the duo behind Ne Sesso, Pia Davis and Autumn Randolph do. The LA-based designers believe “Putting so much of yourself out there is special“ and that is a choice you have to make. Sometime the best road is the one less travelled, and all you have to do is take the first step.
PHIL AMERICA. Make a statement with the decision to challenge the status quo. The theme of dichotomy and juxtaposition of two sides run through the core of the ‘City Solitude’ collection by TATRAS in collaboration with artist Phil America. Allow yourself to make a worldly statement. Your passport to the world, their collaborative wardrobe gives you access to be a third culture child, bringing down the concept of borders and labels. The aim was to conceptually encourage you to think about a larger world, one where we are all interconnected and our choices affect one another.
Watch the magic of these collaborative collections here with behind-the-scenes footage that will encourage you to explore your choices.
It is your choice. your life, you decide
which direction to go, and TATRAS
will be there every step of the way.
No Sesso
Phil America