TATRAS unveils its SS23 collection with a bold reimagining of the brand's signature style, modern maturity with a touch of military design essence. Directed by MAS Studio, the SS23 campaign depicts the timeless quality of TATRAS, serving as a nod to its roots and heritage.
As TATRAS celebrates its 15th year anniversary, we look back on the ideas and experiences that have shaped TATRAS to what it is today: a luxury outerwear brand renowned for innovation, quality, and design. What began as an entrepreneurial dream has transitioned into a world-class label catering to an international market — an exciting journey that encourages one to dream.
Expressing the deepest gratitude to our customers for their unexceptional support, TATRAS introduces a collaborative collection with the Japanese artist, baanai. This project also honors the legacy TATRAS has been carrying since the foundation of the brand.
TATRAS, in design collaboration with Paris-based graffiti tagger and artist André Saraiva, curates a capsule collection to paint over the streetwear culture by merging graffiti’s favorite figure, Mr. A into the fabrics of TATRAS.
TATRAS celebrates its 15th anniversary with a ‘22 Autumn Winter campaign that captures fashion in motion under the artistic direction of Jason Yan Francis. Gathering momentum every season, fashion is on the move at TATRAS as Jason captures perspectives at play, models in motion, and spontaneous and meaningful visual narratives that speak to the collection, vision, and brand DNA over the past decade and a half.
TATRAS introduces a new capsule collection in design collaboration with an L.A.-based street artist, The Art of Chase. Teaming up with The Art of Chase who has painted over 450 murals worldwide, this collaboration collection is full of eye candy, the colorful items that radiate positive energy.
For our newest collection, we invite you along with us on a special journey that spans different dimensions and landscapes, bringing us all back to the concept of change. Though change is constant and inevitable, we grow and adapt with its many forms. As the first campaign to utilize VFX, an exciting combination of creativity and realism, our visuals depict a futuristic world and the beautiful backdrops of nature to offer a sanctuary-like experience.
Celebrating the power of choice, “YOUR CHOICE”, TATRAS introduces a new campaign in support of every individual’s life journey.You are a force to be reckoned with. You are the culminations of all your choices. It means that you decide where you want to go in life. It means that you can choose to do something that matters. Through your choices, you make and bring forth your incredible human potential.